Pre-built conversion playbooks — each one is a workflow of WhatsApp/SMS/email touches, wait steps, and staff tasks. Duplicate a template and adapt it to your programmes.
June Holiday Camp Launch
Multi-touch camp promo to past enquirers and current parents. Early-bird pricing expires in 6 days.
Workflow steps
- 1Day 0 — WhatsApp broadcast with camp brochure
- 2Day 2 — Email: schedule + early-bird code
- 3Day 5 — WhatsApp reminder to non-openers
- 4Day 7 — Last-call SMS + payment link
Term 3 Re-Enrolment Nudges
Automated renewal sequence for current students, 3 weeks before term end. Priority seats held for 7 days.
Workflow steps
- 1T-21d — WhatsApp: progress recap + renewal link
- 2T-14d — Teacher voice-note template
- 3T-7d — Seat release warning
- 4T-2d — Final call + sibling add-on offer
Sibling Referral Playbook
Targets enrolled families flagged with sibling interest. Offers a sibling trial + $50 referral credit.
Workflow steps
- 1Trigger — enrolment confirmed + sibling flag
- 2Day 3 — Sibling trial invite
- 3Day 10 — Referral credit reminder
- 4On referral — thank-you + credit applied
Waitlist Recovery Sprint
Fires the moment a seat opens. Waitlisted parents get first right of refusal with a 24h hold.
Workflow steps
- 1Trigger — seat opened in class
- 20h — WhatsApp slot offer with 24h hold
- 312h — SMS reminder
- 424h — Offer next parent in queue
Post-Trial Follow-Up Sequence
Every trial attendee gets teacher feedback within 4 hours, then a structured 5-day decision sequence.
Workflow steps
- 1+4h — Teacher feedback note + photos
- 2Day 1 — Enrolment offer + fee schedule
- 3Day 3 — Handle objections call task
- 4Day 5 — Final seat-hold reminder
Review & Referral Booster
Requests a Google review 3 weeks post-enrolment, then converts happy parents into referrers.
Workflow steps
- 1Week 3 — Review request with direct link
- 2On 5★ — Referral invite + credit
- 3On <4★ — Route to centre manager privately